Q. How  can I write a good sales letter?

A. Here is a basic outline for a successful sales letter:

Layout

• Use headlines

• Use Arial or Helvetica fonts

• Use Bullets for emphasis

• Include a picture in the upper right-hand corner (preferably of yourself or your product)

• Use an odd number of bulleted questions - 7 is best. Your questions should receive a "Yes, and doggonit that really gets my goat!" response.

• Use short paragraphs - 4 to 5 lines of type.

• Use white space

Text

• Starting your sales letter with Dear ________________ will be more likely to get responses

• Your first sentence should be short, provocative and draw your reader into the rest of the text.

• The next paragraph should be no more than 50 words long with one provocative sentence after another.

• Include the desired action frequently throughout the text (example: Click here to register or Buy Now)

• Let them off the hook. Remind them what they are not in that boat alone.

• Include your bio - how you triumphed over the same obstacles. People don't care how much you know until they know how much you care. What are you offering? - this will be the body of your sales letter.

• Did you know that....
      Use 7 bullets with the facts

• How will they receive the solution to their problem? Describe the details of your offer.

• What will they get - use bullets

• You are perfect for this offer if:....
  Use bullets (identify the perfect prospect/customer who will say "Yep, that's me")

• Why (are you offering this)?

• Why should you trust me?
  Use credibility building copy (who are you and what are you bringing to the  table?)

• Testimonials
  Here's what friends are saying about.....

• More testimonials
  From users of the product

• Guarantee (Risk Reversal)
  -Use boundaries - what do they have to do to get their money back

• Price of Offer
  Find a way to share the price in a way that sound ridiculously inexpensive

• Add Bonuses:

• Add it UP - Repeat the value and specifics of the offer

• How do I register/pay/etc....

Important:

• Give the reader multiple opportunities to buy/register/subscribe
• Make your offer easy to read and understand
• Describe the problem in a way that the reader will say "Yeah, that's me"
• Provide the solution so the reader says "I need that"