Requirements for  Ezine (Newsletter) Publishing to Comply with CANSpam Act

In 2004 the U.S. FTC announced the first official regulations regarding the CAN-SPAM Act. Online marketers who publish newsletters and ezines need to heed the rules and regulations. Below are the basics of what you need to know as an online publisher.

On your subscription form:

• Make sure that you provide a link to your Subscription Terms or Privacy Policy that is visible from your subscription form
• Subscription Terms should describe the content (including potential advertising) and frequency of your mailings
• It is recommended that you use double opt-in (the subscriber must confirm that they subscribed to receive your mailings) but not required. Using Double opt-in provides proof of the subscription.

In your mailings:

• Make sure the subject line is related to the content. Include the publication name in the subject line
• If you allow advertising in your mailings, content comes before any advertising. You can have Content, advert, more content, advert.
• If sending a Solo ad, it is best to perform due diligence on the ad first and then make a legitimate publisher's recommendation in your mailing.
• Include an opt-out link or way for the subscriber to cancel the subscription

More information about the FTC CAN Spam regulations