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Use of Color and Emotion
Colors on a web site have a gigantic affect on your site
visitors and how they respond to your site. I have seen some sites that
jump right out at me I want to hide. Do you think I stay there for long?
Nope .. I usually click out of it about as fast as I got there in the
first place.
Different colors have an affect on people's moods and
how they react. Here are some examples of colors to use to generate
specific feelings and emotions:
Excellence/Money - Purple/Gold, Black/Silver, Dark
Blue/Red
Relaxing - Aqua
Kids' sites - bright vibrant colors
Delicate - light yellows and blues
Energetic/Action - red, bright orange, purple or green
Calming - Pink
Rebirth, growth and money - Green
BARGAIN -- Yellow
| Red |
Yellow |
Blue |
Orange |
Green |
Positive
Emotions:
power
impulsively
sexuality
increased appetite
Negative Emotions:
anger
forcefulness
impatience
intimidation
conquest
violence
revenge |
Positive
Emotions:
intelligence
joy
organization
Negative Emotions:
criticism
laziness
cynicism |
Positive
Emotions:
tranquility
love
acceptance
patience
understanding
cooperation
Negative Emotions:
fear
coldness
passivity
depression |
Positive
Emotions:
steadfastness
courage
confidence
friendliness
cheerfulness
Negative Emotions:
ignorance
inferiority
sluggishness
superiority |
Positive
Emotions:
hope
growth
good health
freshness
soothing
sharing
responsiveness
Negative Emotions:
envy
greed
constriction
guilt
jealousy
disorder |
-
Stick to a color scheme of 2 or 3 colors
-
Use colors to bring out highlights and emphasis
-
Don't use colors or backgrounds with
text
Proven Colors:
Heading 1 - Red
Heading 2 - Blue
Heading 3 - Black
| Dark Blue border
around the edge of the page with a white page
background |
Other helpful sites about color:
More information about how to use color in web sites
Here is a utility will help you
select matching colors for your website.
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