Target Marketing That Works
by Pam Jones

Do you depend on search engine placement as your only means of promoting your website? Submitting to the search engines and directories is very important, but shouldn't be your only means of marketing your site. This is like getting a business license and expecting people to know you are in business. You need to market your products and services just as you do any business offline.

There are many things you can do, but the main thing is to get your products in front of people. Decide who your target market is and use that as your starting point. Link to sites that focus on your target market. Find newsletters that cater to your market and advertise in - or write articles for, these newsletters.  If you have a bed and breakfast get listed  in sites that offer travel accommodations or vacation packages. Find newsletters that provide information about travel and advertise in them.

I am one to find the least expensive way of doing things, yet be effective. The Internet offers a lot of free resources, which I like the best. However, there are times when you have to spend a little bit of money for valuable resources.

My favorite resource for finding sites for any particular target market is Copernic. Copernic is a search tool that will search the major search engines at the same time. You will get a listing of the sites pertaining to those keywords with the url and a brief description of the site. The options available to you from this list are only limited by your imagination. With search engines you pretty much lose the search when you close the window. Copernic saves the searches so you can refer to it as often as you need to. You can also set the Copernic Pro version to track searches on a regular basis, and emails the results to you, so you can always have an updated search.

There is also an extensive list of places to find ezines at the Internet Marketing Resource Center at http://www.i-m-r-c.com/resources/news_dir.htm 

The only way to make sales is to have visitors to your site. Evaluate your current marketing strategies. If they are working for you, great. If not try something different. Spend your time wisely and perform the tasks that will get results. 

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Pam Jones specializes in offering quality information and services that will keep you on the right track with your online marketing to help you increase your profits. Visit the Internet Marketing Resource Center at http://www.i-m-r-c.com, for tips, tools, resources and helpful articles. Or find out about web hosting, website design or redesign, domain name research & registration, online marketing & promotion and website maintenance services at affordable prices for small to medium sized businesses at Clearwater Web Solutions at http://www.clearwaterwebsolutions.com.